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Grab a spoon and say hello!
We hope these bowls of cereal put a big smile on your face. It’s been an incredible journey so far and we are extremely grateful to everyone for supporting us in these early days.
So thank you for believing in our dream to make super healthy, plant-based and planet friendly cereal like never before. This is just the start and we won't get everything right, so please help us get better.
TO BRAVELY CHANGE FOODS FOR THE GOOD
We’re here to make bad processed foods extinct.
We do what others don’t. We look where others won’t.
By pioneering indulgent alternatives from better ingredients, we’re here to provide people with the clean energy we all need to fuel positive change.
We go against the grain
It’s takes bravery to change the world. That’s why we’re unafraid to go against the norm.
For too long, others have been stuck in their ways. Too scared to change even though the need to do so is obvious.
We’re here to show them a better way to do things.
We pioneer better
The ingredients most commonly used in snacks and cereals weren’t working for us.
They lack nutrition and they harm our planet. No Bueno.
That’s why we pioneer the research and use of clever alternatives that are every bit as delicious, but better for us all.
Change tastes good
Lack of biodiversity within our food system is a huge problem.
Relying so much on wheat, corn and rice contributes massively to environmental pollution.
That’s where we come in. We push the boundaries of what food is made with to create tastier, more environmentally sound alternatives.